Jeff Steinman has always had an affinity for the outdoors with a special interest in nature, birds, and other wildlife. As such, he earned a Bachelors of Science degree in Horticulture in 1994 and has worked in that industry in various roles for 26 years. From landscaping to roles in several greenhouses and most recently a 10 year history in hop cultivation, harvesting and processing, Jeff has a broad history in the aspects of sustainably growing everything from a healthy landscape, to a gorgeous potted plant, to world-class hops that have made their way into award winning beers from some of the best craft brewers in the industry. In 2008, he and his wife, Bonnie, began their journey into the world of hops by trialing hops in their southwest Michigan backyard and then a small private research plot on their friend’s land. In 2011, he, Bonnie and a partner began a venture to create the world’s first German/ American hybrid hop harvesting and processing facility in the nation. In February of 2012, Hop Head Farms was born from nearly a year prior of planning, writing the business plan and finding investor funding. After a second investor ownership shift in 2014, both his wife and Jeff, left their life’s dream behind in 2016 and 2018 respectively, due to their personal morals and principle beliefs and the company’s shift away from their core reasons for building the company in the first place- to be a hub for both their own hop production as well as to support other potential hop growers that did not have the resources to support the infrastructure for hop drying, baling, and processing and packaging on their own, which they dubbed their “network growers”. They provided support to these growers in all areas of hop production and really allowed the people that just wanted to do the growing and not all the marketing and sales to realize their own ambitions of becoming hop farmers as well.
Now he is reaching out to the hop community across the United States to assist them with their needs by putting his experience to work for others. In addition to hop production, his two decades in the landscaping and greenhouse industry and specialization in biological disease and insect control utilizing beneficial insects and organisms to combat pest issues can be put to use assisting those organizations and companies in the floriculture industry and most recently, with Proposal 1 passing in Michigan, the new recreational Cannabis industry in his home state.